Food has always been an important part of how I look after my own wellbeing.
Cooking, eating well and paying attention to how different habits affect me help me stay active, think clearly and enjoy everyday life.
As my interest in nutrition has grown, I’ve also become increasingly aware of how confusing the information around food can be.
Useful guidance is mixed with rigid rules, conflicting claims and advice that makes eating feel more stressful than it needs to be.
People who want to understand and improve their eating habits need more than targets.
They need:
Too often, tracking tools focus on calories and macros without helping people understand the habits and circumstances behind them.
The result is that people can collect more data while still feeling unsure about what is actually working for them.
What SOMOS is building
SOMOS is my attempt to offer a more thoughtful alternative.
We’re bringing together practical tools, enjoyable recipes and evidence-aware learning resources that help people notice patterns and make informed choices.
The aim is not to prescribe a perfect way of eating. It is to provide useful information while leaving room for context, culture, enjoyment and real life.
Where we’re starting
Food Journal combines calorie and macro estimates with hunger signals, enjoyment, activity and daily context.
Alongside it, our recipes offer a more practical and creative way to explore food—whether or not someone wants to track it.
We are a social enterprise with a funky structure too! £10 from every annual Food Journal plan supports grassroots work: £5 goes to Conversation Over Borders, our community co-owner, and £5 goes to an organisation from our Projects We Love list.
We’re also proudly a member of Entrepreneurs for Palestine, part of Tech for Palestine’s community of founders committed to supporting Palestinian liberation.
We’ll keep building slowly, thoughtfully and in partnership with the people who use what we create.
Khawar | Founder & CEO @ SOMOS 👋🏽
SOMOS is a for-profit social enterprise and startup.
Our governing documents require us to take our shareholders, employees and other stakeholders into equal consideration when making decisions.
Discover practical ideas on food and wellbeing, follow what we’re building and explore the values behind SOMOS 💡
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